Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)


Article Source: Marketing Niche Markets

Review
“A quick, practical, and extremely useful guide to word of mouth marketing.”— Emanuel Rosen, author of The Anatomy of Buzz “As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time.”— Jonah Bloom, Executive Editor, Advertising Age “It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.”— Bob Garfield, Co-host, NPR’s On The Media* “No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.” — Peter Fader, Professor, Wharton School “A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your (more…)

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10 Responses to “Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)”

  • Phineas says:

    5.0 out of 5 stars
    Full of great ideas
    This book will help the reader understand what word-of-mouth is and how to maximize it’s potential. Before I finished it, I had a pen in hand, writing notes and ideas all over…

  • Vivica says:

    5.0 out of 5 stars
    Word of Mouth
    Andy did a great job to simplify the aspects of the -often underestimated- power of Word of Mouth. In the more and more digitalized, centralized and transparent world, the…

  • Kevlyn says:

    4.0 out of 5 stars
    A very good Word of Mouth
    quick read
    A very good Word of Mouth
    quick read. The five T’s and the Word of Mouth
    Marketing Manifesto is very interesting and simple. Very good insight.

  • Xidorn says:

    3.0 out of 5 stars
    Modern update to an old classic
    Gives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?).

  • Baby says:

    4.0 out of 5 stars
    Good intro to Word of Mouth Marketing – perspective of a Project Manager
    If you don’t know much about word-of-mouth marketing, this book is an excellent intro to it. As a Project Manager, I work with several clients in the Sales and Marketing field,…

  • Miach says:

    5.0 out of 5 stars
    Essential tools and case studies
    I received an advance proof to review and participate in a WOM experiment, and I am very excited. This revision of an already amazing book comes at the perfect time.

  • Nuria says:

    5.0 out of 5 stars
    Demystifying Word-of-Mouth
    Ahhhhh…..so it’s NOT a good idea to pay people to pretend to like your product? Ahhhh….so buzz is not a mysterious thing? Ahhhh….

  • Jovia says:

    5.0 out of 5 stars
    the revised edition is even better
    Other reviewers have talked about the first edition. They have pointed out that the book is a quick read, that a number of the ideas are familiar, but that there is a clarity and…

  • Kyan says:

    3.0 out of 5 stars
    A Good Book, But Almost Same Content like Previous Edition
    […]
    Thanks for the author’s reply (Read below). It shows that he is a responsible author and deeply cares about the W.O.M. about him and his books.

  • Xanthe says:

    5.0 out of 5 stars
    Purchased it Twice – Great Read
    I purchased this book when it first hit the shelves – liked it a lot. About 6 months ago, this book became extremely relevant to my job, and I have turned my house upside down at…