The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)


Article Source: Marketing Niche Markets

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

From Publishers WeeklyStarred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas (more…)

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Article Source: Marketing Niche Markets
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10 Responses to “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)”

  • Anonymous says:

    5.0 out of 5 stars
    This book is AMAZING!
    This book is amazing! I used what I learned to launch a campaign for the Million Dollar Coupon.
    In addition to spreading virally around the web on the real estate…

  • Zuzana says:

    5.0 out of 5 stars
    The New Rules of Marketing & PR
    This is an excellent resource. It’s interesting and speaks in a clear, concise language. You will definitely view Marketing and Public Relations in a very different light.

  • Jenibelle says:

    5.0 out of 5 stars
    Author – LOOPS The 7 Keys to Small Biz Success
    Well written – Very informative –
    Most of all practical solutions to a complex and fast moving world. Have already used some of the contents in seminars that we run.

  • Vivian says:

    5.0 out of 5 stars
    New Rules of Marketing and PR
    This book is a great insight into how to keep up in the changing world of new media, online, and viral marketing.

  • Anonymous says:

    4.0 out of 5 stars
    Does what it says!
    I’m only 2/3 of the way through this book. I’ve been implementing some of the authors ideas. It’s been very benficial.

  • Xakery says:

    5.0 out of 5 stars
    The New Rules of Marketing and PR
    Am still reading this one, but have read several of David Meerman Scott’s other works. Everything he’s written seems to be dead on target and worth 10 times the asking price.

  • Yamha says:

    5.0 out of 5 stars
    Well Written, Researched, and Documented Guide for Success in Web 2.0 & Social Media Marketing/Sales/PR
    Excellent book from David Meerman Scott. When I read a book I write down page numbers and reference points to type out on my laptop.

  • Anonymous says:

    5.0 out of 5 stars
    Insights for Madison Avenue or Main Street!
    An easy to implement, common sense approach to marketing. No jargon makes it easy to read and implement.

  • Bingham says:

    5.0 out of 5 stars
    Very Compelling
    Mr. Scott’s book offers a compelling blue print for marketers interested in moving their program and staff into the world of Web 2.0.

  • Yamilet says:

    5.0 out of 5 stars
    How You, the Little Guy, Can Use the New Media to Sell Your Products
    In this excellent guide, Mr. Scott points out that, under the old rules, you had only two options for getting the word out about your organization and its products: you could…