The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)
Article Source: Marketing Niche Markets
From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.” Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service. The book is fun to read, contains soli (more…)
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Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.
5.0 out of 5 stars
Interesting & Informative
This book is awesome because of the 22 separate laws. It’s very easy to come back to certain topics by looking thru the different laws.
4.0 out of 5 stars
Beneficial
It is very beneficial book for those who would like to be aware of basic positioning concepts. I strongly recommend All Marketers or business owners at each level.
3.0 out of 5 stars
Whet Your Marketing Appetite
If you are “new” to the subject of business marketing or just want to get back to basics, this book is a great place to start.
5.0 out of 5 stars
A timeless marketing “must read”
Some of the newer reviews would like you to think this book is dated or no longer relevant in the “new marketing environment.
3.0 out of 5 stars
Once great, now dated and deficient
Like Marketing, times and preferences change. Very little of this book addresses the fast paced changes that have occured.
1.0 out of 5 stars
should be taken off the shelves
I purchased this product because I believed the title. However, since this book was published such a long time ago, it’s no longer relevant and should be pulled from the shelves…
5.0 out of 5 stars
Invaluable Perspective
I really enjoyed reading this short and simple book.
It gives the marketing ideas in a clear and practical way with lots of real examples/mistakes which costed some…
5.0 out of 5 stars
A Great Marketing Overview
As an introduction to marketing principles, this is a very easy read and understandable book. With an abundance of examples and simple language, it is no surprise to me that Al…
4.0 out of 5 stars
Good – but similar to 22 laws of branding
I read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here.
5.0 out of 5 stars
Clear and Strong
Most pleasant surprise in a sequence of reading through marketing books. Clear and strong cases. Especially valid since most predictions became true.