The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)


Article Source: Marketing Niche Markets

The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.” Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service. The book is fun to read, contains soli (more…)

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11 Responses to “The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)”

  • Viva says:

    5.0 out of 5 stars
    Interesting & Informative
    This book is awesome because of the 22 separate laws. It’s very easy to come back to certain topics by looking thru the different laws.

  • Caesarea says:

    4.0 out of 5 stars
    Beneficial
    It is very beneficial book for those who would like to be aware of basic positioning concepts. I strongly recommend All Marketers or business owners at each level.

  • Osmond says:

    3.0 out of 5 stars
    Whet Your Marketing Appetite
    If you are “new” to the subject of business marketing or just want to get back to basics, this book is a great place to start.

  • Aston says:

    5.0 out of 5 stars
    A timeless marketing “must read”
    Some of the newer reviews would like you to think this book is dated or no longer relevant in the “new marketing environment.

  • Tim says:

    3.0 out of 5 stars
    Once great, now dated and deficient
    Like Marketing, times and preferences change. Very little of this book addresses the fast paced changes that have occured.

  • Tybalt says:

    1.0 out of 5 stars
    should be taken off the shelves
    I purchased this product because I believed the title. However, since this book was published such a long time ago, it’s no longer relevant and should be pulled from the shelves…

  • Frieda says:

    5.0 out of 5 stars
    Invaluable Perspective
    I really enjoyed reading this short and simple book.
    It gives the marketing ideas in a clear and practical way with lots of real examples/mistakes which costed some…

  • Yasuo says:

    5.0 out of 5 stars
    A Great Marketing Overview
    As an introduction to marketing principles, this is a very easy read and understandable book. With an abundance of examples and simple language, it is no surprise to me that Al…

  • Wright says:

    4.0 out of 5 stars
    Good – but similar to 22 laws of branding
    I read this book because I had read their other book the 22 Imutable Laws of Branding and whilst there are some similarities, there is still some good stuff in here.

  • Idalia says:

    5.0 out of 5 stars
    Clear and Strong
    Most pleasant surprise in a sequence of reading through marketing books. Clear and strong cases. Especially valid since most predictions became true.