Posts Tagged ‘Should’

Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)


Article Source: Marketing Niche Markets

Review
“In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money.¬†For CEOs and those in marketing trenches needing accountability, this is the best marketing book of the year.” — Nick Wreden, Strategy + Business

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from various perspectives, maximize accuracy, and “triangulate” to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and di (more…)

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Article Source: Marketing Niche Markets
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