Posts Tagged ‘Risk’

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! (Paperback)


Article Source: Marketing Niche Markets

The 22 Immutable Laws of Marketing:  Violate Them at Your Own Risk!

From Library Journal
Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful marketing programs conform to the “22 Laws.” Each law is presented with illustrations of how it works based on actual companies and their marketing strategies. For example, the “Law of Focus” states that the most powerful concept in marketing is “owning” a word in the prospect’s mind, such as Crest’s owning cavities and Nordstrom’s owning service. The book is fun to read, contains soli (more…)

Related Marketing Articles:

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.