Posts Tagged ‘Practical’

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Kindle Edition)


Article Source: Marketing Niche Markets

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

From Publishers Weekly

Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author’s prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on w (more…)

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Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice (Paperback)


Article Source: Marketing Niche Markets

Review
“Essential reading for anyone who’s serious about running a life coaching, executive coaching or business coaching practice.” Jonathan Jay, founder of The Coaching Academy” A highly recommended resource book that all coaches should own. this book is a marvelous ‘insider guide’ to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author’s pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable ‘tricks of the trade’ to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book & it has changed the way that I now approach marketing as a coach.” Grant Willcox 2Excel Coaching” Hannah McNamara is a successful coach who has the rare quality of actu (more…)

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If you like all this stuff here then you can buy me a pack of cigarettes.