Posts Tagged ‘Hardcover’

Principles of Marketing (Principles of Marketing) (Hardcover)


Article Source: Marketing Niche Markets

Principles of Marketing (Principles of Marketing)

Review
*NEW – Customer-value, customer-relationships framework–Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. *NEW-New five-step model of the marketing process – Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. “Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?”*NEW–Chapter-opening and Real Marketing examples–These popular vignettes ill (more…)

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Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)


Article Source: Marketing Niche Markets

Review
“In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money.¬†For CEOs and those in marketing trenches needing accountability, this is the best marketing book of the year.” — Nick Wreden, Strategy + Business

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from various perspectives, maximize accuracy, and “triangulate” to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and di (more…)

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Principles of Marketing, 12th Edition (Hardcover)


Article Source: Marketing Niche Markets

Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

About the AuthorAs a team, Philip Kotler and Gary Armstrong provide a blend of skil (more…)

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