Posts Tagged ‘Guide’

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Kindle Edition)


Article Source: Marketing Niche Markets

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

From Publishers Weekly

Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author’s prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on w (more…)

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Get Niche Quick!: The Definitive Guide To Marketing Your Business On The Internet (Paperback)


Article Source: Marketing Niche Markets

Have you ever wanted to start your own online business, but found that most of what’s available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it? Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online? Would you like a guide that doesn’t try to fill your head with techno-babble or try to sell you on the latest “home business opportunity”? Would you like to learn how other everyday people, just like you, are using the Internet to create their own thriving web-based businesses? Get Niche Quick! is filled with the latest internet marketing information, including fully-illustrated step-by-step techniques that anyone can use to start doing business online. What’s more, you can use this book as a “blueprint” to grow multiple sources of income!

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Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market (Paperback)


Article Source: Marketing Niche Markets

Review”Hi Eric, it’s Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, “Mastering Niche Marketing.” Although I was very impressed with the detail you’ve given, I think you got the title of the book wrong. I would suggest, “If you read this book and apply the principles, you will make money . . . Period.” Although my title is a little longer than yours! In all seriousness, Eric, this book is a must read for anyone who is considering using the internet to earn an extra income, or even making a career of it. The step-by-step detail you’ve covered leaves “no stone unturned.” I feel this book will be beneficial for 2 types of people. The first group of people who need to read this book are people who are just beginning online and are floundering because they don’t have an easy to follow, step-by-step strategy to follow. The second segment of the market who can benefit from your book are the people like myself, who a (more…)

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If you like all this stuff here then you can buy me a pack of cigarettes.