Posts Tagged ‘Executive’

Niche Marketing for Coaches: A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice (Paperback)


Article Source: Marketing Niche Markets

Review
“Essential reading for anyone who’s serious about running a life coaching, executive coaching or business coaching practice.” Jonathan Jay, founder of The Coaching Academy” A highly recommended resource book that all coaches should own. this book is a marvelous ‘insider guide’ to the art of defining your coaching niche. It is concise, yet thoroughly comprehensive in its exploration of the sometimes complex subject, whilst remaining an enjoyable book to read with its healthy doses of practical advice, borne out of the author’s pure experience. The lack of jargon means that the reader is informed & supplied with the necessary tools to be effective, as well as being given invaluable ‘tricks of the trade’ to help avoid some of the pitfalls out there in the real world. I have learned a lot from this book & it has changed the way that I now approach marketing as a coach.” Grant Willcox 2Excel Coaching” Hannah McNamara is a successful coach who has the rare quality of actu (more…)

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Article Source: Marketing Niche Markets
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Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)


Article Source: Marketing Niche Markets

Review
“In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money.¬†For CEOs and those in marketing trenches needing accountability, this is the best marketing book of the year.” — Nick Wreden, Strategy + Business

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from various perspectives, maximize accuracy, and “triangulate” to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and di (more…)

Related Marketing Articles:

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.