Posts Tagged ‘Duct’

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Kindle Edition)


Article Source: Marketing Niche Markets

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

From Publishers Weekly

Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author’s prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on w (more…)

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Palo Alto Marketing Plan Pro 11.0 Powered by Duct Tape Marketing


Article Source: Marketing Niche Markets

Palo Alto Marketing Plan Pro 11.0 Powered by Duct Tape Marketing

Amazon.com
The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign. The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc. Click to enlarge.View a demo of Business Plan Pro. Marketing made simple John Jantsch’s Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system, “marketing” is simply this: getting people who have a specific problem to know, like, and trust you. Detailed instructions and examples guide you through the process of creating your goals and transl (more…)

Related Marketing Articles:

The In-Content Ad Leader Buy and Sell text links Health and Beauty Store

Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.