Posts Tagged ‘Business’

Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide (Kindle Edition)


Article Source: Marketing Niche Markets

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

From Publishers Weekly

Fans of Jantsch’s popular marketing blog and Web site will be disappointed by this tepid resource. His Duct Tape Marketing refers to systematically “getting people who have a specific need or problem to know, like and trust you” and to inspire customers to “stick” to your company. The book plods through basic marketing precepts such as finding your ideal client, honing your message, being memorable, and making your Web site work for you. The chapters that draw from the author’s Web expertise provide a solid overview of creating productive Web sites and automated referral systems. But too many chapters provide only a bland overview of familiar material without providing interesting case studies to illustrate the author’s prescriptions. For example, chapter 10, on garnering media attention, starts with a 24-year-old example of a man who got a rush of publicity from offering to sell the Brooklyn Bridge, followed by boilerplate advice on w (more…)

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Get Niche Quick!: The Definitive Guide To Marketing Your Business On The Internet (Paperback)


Article Source: Marketing Niche Markets

Have you ever wanted to start your own online business, but found that most of what’s available today is either outdated or is so full of jargon that you need a dictionary just to muddle through it? Worse yet, have you tried to do some research, only to fall prey to the many work-at-home scams that abound online? Would you like a guide that doesn’t try to fill your head with techno-babble or try to sell you on the latest “home business opportunity”? Would you like to learn how other everyday people, just like you, are using the Internet to create their own thriving web-based businesses? Get Niche Quick! is filled with the latest internet marketing information, including fully-illustrated step-by-step techniques that anyone can use to start doing business online. What’s more, you can use this book as a “blueprint” to grow multiple sources of income!

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If you like all this stuff here then you can buy me a pack of cigarettes.