Principles of Marketing (Principles of Marketing) (Hardcover)


Article Source: Marketing Niche Markets

Principles of Marketing (Principles of Marketing)

Review
*NEW – Customer-value, customer-relationships framework–Includes a completely revised Chapter 1 that shows this framework from the very start of the text; a reworked Chapter 2 that places profitable customer relationships at the very center of marketing; and in all, from the first chapter through the last, this text reinforces the theme that value enhances profit. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships. *NEW-New five-step model of the marketing process – Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. “Are the real marketing examples in your text consistently updated so every one is based on current articles and sources?”*NEW–Chapter-opening and Real Marketing examples–These popular vignettes ill (more…)

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Article Source: Marketing Niche Markets
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6 Responses to “Principles of Marketing (Principles of Marketing) (Hardcover)”

  • Humphrey says:

    5.0 out of 5 stars
    Great service!
    My book was excellent, arrived in perfect condition, and in less time then expected. Strongly recommend this agent to anyone.

  • Nura says:

    5.0 out of 5 stars
    Comprehensive and instructive
    This book extensively covers marketing concepts, principles and practices and presents real-life case examples and applications of successes and failures in the marketplace (and…

  • Cholena says:

    5.0 out of 5 stars
    Principles of Marketing
    This book was very enlightening and made the class become more in touch with the everyday items we use. However the wording or chapters are very detailed making for a long read.

  • Xanti says:

    1.0 out of 5 stars
    I never recieved my order!!!
    I ordered this book for my marketing class over a month and a half ago and I never got it. My credit card bill shows that the money has been charged…

  • Zephan says:

    5.0 out of 5 stars
    Online marketing
    This book is good for any student majoring in marketing; but just wondering if there is any focus on trusted online trading based scenarios discussed, which is going to be THE…

  • Edie says:

    5.0 out of 5 stars
    MKT 301 – Textbook
    The same great quality of a hardback in a paperback for less then half the price. Who can beat that?