Principles of Marketing, 12th Edition (Hardcover)

Article Source: Marketing Niche Markets

Principles of Marketing, 12th Edition

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.

About the AuthorAs a team, Philip Kotler and Gary Armstrong provide a blend of skil (more…)

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10 Responses to “Principles of Marketing, 12th Edition (Hardcover)”

  • Gallia says:

    4.0 out of 5 stars
    item wasn’t quite how it was described. It was described as “like new” but the blinding was loose and torn. Shipping time was quick though!

  • Gulliver says:

    5.0 out of 5 stars
    Well done and thorough
    This book is well written and thorough. I’m particularly impressed with how contemporary the examples are considering the significant changes that are taking place in marketing…

  • Xiang says:

    1.0 out of 5 stars
    I was soaked!!!!
    Just a friendly heads up, I will be letting Amazon books know of the WET Text book you sent me. The Marketing Book.

  • Filbert says:

    1.0 out of 5 stars
    Bad service
    If there is a negative 5 rating, I will rate that. Never receive the item. Contact the seller a few times, no response.

  • Ryder says:

    4.0 out of 5 stars
    Great purchase!
    This was a great purchase. The book was in great condition, with just a few minor flaws on the cover. I received it very quickly with the expedited shipping.

  • Tablita says:

    5.0 out of 5 stars
    Satisfied customer
    I was glad to get such a nice book. It was in very good condition.

  • Anonymous says:

    4.0 out of 5 stars
    Very Good
    Most important the inside of book is in excellent condition, while the cover is beat up bad. Shipping arrived day before start of class but xmas holiday was involved and within…

  • Xiomara says:

    4.0 out of 5 stars
    This book was in great condition.Expedite shipping didn’t work.I paid for it but i had to wait more then a week to get it.

  • Prita says:

    5.0 out of 5 stars
    Principle of Marketing
    I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to you terific.

  • Joy says:

    5.0 out of 5 stars
    Iwas surprise how fast I got my book. The book arrived in great condition.