Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)

Article Source: Marketing Niche Markets

“In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money.¬†For CEOs and those in marketing trenches needing accountability, this is the best marketing book of the year.” — Nick Wreden, Strategy + Business

Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most powerful marketing metrics. The authors show how to use a “dashboard” of metrics to view market dynamics from various perspectives, maximize accuracy, and “triangulate” to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and di (more…)

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Article Source: Marketing Niche Markets
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10 Responses to “Marketing Metrics: 50+ Metrics Every Executive Should Master (Hardcover)”

  • Linette says:

    5.0 out of 5 stars
    This will become part of your ‘core’ collection
    Covers all the fundamentals.great tips on when to use, how to use and when not use. Also provides good tips on dealing with data issues and impact of assumptions and estimations…

  • Anonymous says:

    5.0 out of 5 stars
    Should be required for all MBA programs.
    This is a great book. I bought it AFTER I finished my MBA program. I’ve now read most of it, and I only wish that I would have had it before I started on my MBA.

  • Xia he says:

    3.0 out of 5 stars
    While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine.

  • Atticus says:

    4.0 out of 5 stars
    Good Primer for Marketing People
    This is a good fundamental description of different marketing measurments. These metrics used to be taught to people in the business as they worked their way up the ranks…

  • Ossie says:

    5.0 out of 5 stars
    Carry This Book
    with You
    If a marketer really wants to be a good business person, then they should carry this book
    with them.

  • Humvee says:

    4.0 out of 5 stars
    Is it Really About Metrics..But There’s More To it Than That
    I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach.

  • Fritzi says:

    5.0 out of 5 stars
    Looks great
    It’s still early to rate as I just got the book, but it’s definitely valuable.

  • Jennifer says:

    4.0 out of 5 stars
    A must for marketing people
    The marketing people fails almost all the time, trying to meet the expectations or demands of the financial officers.

  • Jaelyn says:

    4.0 out of 5 stars
    How to determine if your marketing efforts are effective or not.
    This is an excellent explanation of marketing metrics, how to use them, and the strengths and weaknesses of various ones.

  • Jovia says:

    4.0 out of 5 stars
    Great research book
    This is not a book to read in a old fashion way. This is research material.
    There is a lot of important information and concepts in it to be lost if readed as a…