Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)
Article Source: Marketing Niche Markets
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.
About the AuthorJay Conrad Levinson is the author of more (more…)
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Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.
1.0 out of 5 stars
Not happy with service
I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it’s June 2 and have not received it yet.
5.0 out of 5 stars
Marketing is a zoo
If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to…
5.0 out of 5 stars
Detail with examples
I particularly like this book to read when traveling. There is lot stuff that can be covered and understood in the casual environment.
4.0 out of 5 stars
A Must Read for Small Business Owners
I feel this is a great book for small business owners to read. I recommend it to all my clients since it’s full of low cost or no cost ways to market their small businesses…
5.0 out of 5 stars
Great advice for any small business
This book has some great tips on marketing my business. It talks about things I had never thought of like bartering and buying unused ad space.
3.0 out of 5 stars
Book
Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here.
5.0 out of 5 stars
The guide you need to market your business
This is a must have book for anyone who’s starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and…
2.0 out of 5 stars
OBNOXIOUS
There’s no question that the author is great at marketing–his own stuff. The book is essentially a loud ad for himself and his other books.
3.0 out of 5 stars
not quite what I expected
Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book — & you have a fairly large budget…
3.0 out of 5 stars
Full of Information many time over, and over and over
I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn’t bring really anything new to…