Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)


Article Source: Marketing Niche Markets

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on the Internet (explaining when and precisely how to use it)* tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business* management lessons in the age of telecommuting and freelance employeesGuerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

About the AuthorJay Conrad Levinson is the author of more (more…)

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Article Source: Marketing Niche Markets
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10 Responses to “Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness (Paperback)”

  • Lindley says:

    1.0 out of 5 stars
    Not happy with service
    I cannot rate this product as I have not received it yet. Very unhappy with the service. I ordered on April 30 and it’s June 2 and have not received it yet.

  • Urian says:

    5.0 out of 5 stars
    Marketing is a zoo
    If you own a small business and have not read this book you need to get it. There is so much misunderstanding about what marketing is and what it will do for you it is best to…

  • Timila says:

    5.0 out of 5 stars
    Detail with examples
    I particularly like this book to read when traveling. There is lot stuff that can be covered and understood in the casual environment.

  • Raheem says:

    4.0 out of 5 stars
    A Must Read for Small Business Owners
    I feel this is a great book for small business owners to read. I recommend it to all my clients since it’s full of low cost or no cost ways to market their small businesses…

  • Anonymous says:

    5.0 out of 5 stars
    The guide you need to market your business
    This is a must have book for anyone who’s starting or running a small business. Levinson includes tons of tactics and strategies that any small business owner can benefit from and…

  • Anonymous says:

    5.0 out of 5 stars
    Great advice for any small business
    This book has some great tips on marketing my business. It talks about things I had never thought of like bartering and buying unused ad space.

  • Fannie says:

    3.0 out of 5 stars
    Book
    Book came in perfect condition however, it took the book 18 days to get here from the time that I ordered it. I was a little disappointed about how long it took to get here.

  • Jaheim says:

    2.0 out of 5 stars
    OBNOXIOUS
    There’s no question that the author is great at marketing–his own stuff. The book is essentially a loud ad for himself and his other books.

  • Curtis says:

    3.0 out of 5 stars
    not quite what I expected
    Although most of the information in this book has been around for a long time, it will probably be helpful if this is your fist marketing book — & you have a fairly large budget…

  • Frigg says:

    3.0 out of 5 stars
    Full of Information many time over, and over and over
    I think the book does provide small business owners with ideas and tactics to use that their competition would not see coming, however the book didn’t bring really anything new to…