First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing (Paperback)
Article Source: Marketing Niche Markets
“First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book.” Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? . What viral marketing methods are most successful? . What direct mail marketing tactics create the most new leads? . How can I optimize my website and increase traffic? . How can I motivate and retain my top sales reps? . How do I choose the right Public Relations firm? . What is podcasting and how do I get started? . What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics. Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and p (more…)
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Article Source: Marketing Niche Markets
If you like all this stuff here then you can buy me a pack of cigarettes.
5.0 out of 5 stars
All Rolled Into One
John Bradley Jackson’s “First, Best, or Different” captures and delivers the meat of the message as to how to stand out from the competition and instructs on important ideas that…
5.0 out of 5 stars
A Must Have!
John Jackson’s book is not only inspirational, it cuts right to the chase. This book gives you all the information you need with humor and great information for entrepreneurs or…
5.0 out of 5 stars
Excellent Motivator!
First Best or Different is an excellent resource for those interested in learning quickly about marketing and public relations.
5.0 out of 5 stars
best marketing book for entrepreneurs
Professor Jackson is great at providing solutions to problems for any business situation. This book reflects his expertise in marketing and value creation and how to harness…
5.0 out of 5 stars
A must read for real marketers
This book is an excellent read for anyone in the business, entrepreneurs or otherwise. John takes the essentials of marketing and breaks them down in a concise, easy to reference…
5.0 out of 5 stars
A truly DIFFERENT business book!
As a student, I admired the price of this book, as a businessman now, I value the information within.
5.0 out of 5 stars
A must for any entrepreneur, marketer, or business person
First, Best, or Different provides an in-depth yet concise guide to marketing that is a must read for any marketer, entrepreneur, or business person.
5.0 out of 5 stars
This book is first, best, and different
I will be the first to admit…. back in school, I was the person who read the cliff notes and not the book.
5.0 out of 5 stars
Marketing made easy
I love this book and how it is written. I like how the short chapters let me absorb one point at a time. As a psychologist, this really helps make marketing easier.
5.0 out of 5 stars
Must read book!
I have used this book in my marketing class and in the field. We do consulting as part of course work at school and every one I know cites this book.