Marketing Niche Markets.
Niche Marketing is marketing to a particular group instead of the public at large. The big money in affiliate marketing is found in niche marketing.
A niche market is a focused, targetable portion of a market.
By definition, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. You can think of a niche market as a narrowly defined group of potential customers.
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